A name familiar to many in the west as well as the east, for a few years now Lenovo have been the worlds #1 computer manufacturer and now, for the first time in its 30 year history it’s selling more smartphones than it is computers. To put that in perspective, an average quarter in PC sales for Lenovo equals more than 75 million sales. Indeed, an IDC poll in the second quarter of 2014 found Lenovo to be the fourth largest smartphone manufacturer in the world. The key to their growth? Lenovo believe that as smartphones transition from luxury to necessity (just as the PC market did), the need for well-made products at lower price points will grow and their business will succeed in favour of brand which focus their efforts on the high end (like Samsung). Thanks to this fantastic growth, Lenovo smartphones can be found easily outside of China and the East, with many models released in the UK, Europe, the United States and large swathes of South America.

From 2012’s K800 which carried an Atom Z2460 processor and 720p, 4.5” screen through the octa-core Golden Warrior S8 to Lenovo’s Snapdragon 801 packing Vibe Z2 Pro, Lenovo have spent years producing high quality devices at low prices. In recent months, Lenovo have completed the purchase of the formally Google owned smartphone company Motorola for $2.91 billion. It’s a number which seems small when contrasted against the top quality products Motorola had in the pipe at the time, like the extremely well received Moro 360 smartwatch and 2014 Moto X.

Launched: 1984

Domestic Market Share: 4%

Tagline: ‘For Those Who Do’

Prominent phones: Vibe Z2 Pro, Vibe Z, Vibe X, K900, S850, Golden Warrior S8

Where to buy: Lenovo

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Ten fingers, five senses, one man, loads of Chinese smartphones.

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