Opinions, they say, are like minor medical complaints; everyone’s got one, and nobody wants to hear about yours. Well, except doctors, but who can trust them, really? Some organisations though, like the European Imaging and Sound Association (EISA) carry a certain amount of weight, and when they express their opinion, it actually means something. With around 50 special interest magazines across Europe, they’ve got a pretty decent handle on what’s worth owning and what isn’t. It might come as some surprise then that it wasn’t Apple, Samsung, HTC nor even Motorola who took home the award for Best Consumer Smartphone 2015-2016, but Huawei, with the P8. Here’s how they justified awarding it the crown: Building on the success of last year’s award-winning Ascend P7, Huawei’s P8 smartphone delivers improved camera performance and surprisingly high-end craftsmanship that gives this affordable device a truly sophisticated appearance. Inside the elegant aluminium unibody casing you’ll find an eight-core Kirin 930 processor running a 2GHz clock, 3GB of RAM, a choice of 16GB or 64GB of memory, a 2,680 mAh capacity battery, a 13-megapixel main camera boasting optical image stabilisation and an f/2 lens developed for better low-light performance, plus an 8 megapixel selfie-camera. Meanwhile, the P8’s excellent 5.2-inch Full HD IPS-NEO display is comfortable to use in all lighting conditions. When it comes to the all-important price-to-performance ratio, the Huawei P8 simply can’t be beat. Put like that, it’s not hard to see why it came away with top honours. Elsewhere, Samsung won ‘European Advanced Smartphone 2015-2016‘ the S6 Edge, LG won ‘European Smartphone Camera 2015-2016‘ for the G4 and Sony won ‘European Multimedia Smartphone 2015-2016‘ for the Sony Xperia Z3+. If you’re still on the fence over purchasing a Chinese made smartphone, find out everything you need to know here.