Japan’s CP+ camera show is now in full swing, and aside big reveals from the likes of Sony, Canon and other major photography brands, we’ve¬†caught wind of a major (and majorly unexpected) collaboration – Huawei and Leica. That’s right, the 100 year old German luxury photography brand have signed a deal with Huawei in order to “create a powerhouse in the reinvention of smartphone photography”. Here’s a snippet of their joint press release:

Today Huawei Consumer Business Group (BG) and Leica Camera AG are delighted to announce the start of a strategic partnership, a co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography.

In 2012, Huawei became the world’s third-largest smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015. The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, Huawei soared to number 88 in 2015 whilst launching the globally critically acclaimed Huawei Watch and Huawei P8. In 2016, Huawei looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.

For over 100 years, premium iconic camera manufacturer Leica Camera has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognisable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica supports prominent photographers and emerging new talent around the world.

Dense, huh? We don’t yet know what the full details of this collaboration, whether it’s just optics for existing sensors (which seems likely, and is what Carl Zeiss have been doing for years) or whether it’ll be something a little more involved. Either way, there’s a solid chance that your next Huawei smartphone could have that famous red dot logo on its rear.

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Ten fingers, five senses, one man, loads of Chinese smartphones.

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