It’s no secret that Xiaomi are making some serious gains at the moment. Between endless articles alternately describing them as ‘the next big thing’ and a brand ‘you’ve never heard of’ and worried statements from CEOs, they’re clearly making an impact. Still, you’d be forgiven in thinking that the low-cost high-end smartphone vendor’s success is something of a storm in a teacup when compared to the likes of Apple and Samsung, who have spent the last five years making money hand over fist and blowing billions on mocking each other in TV adverts. Well, as it turns out, you’d be wrong, because the Q4 2014 results are out for China and Xiaomi have taken the market share top spot, crushing Lenovo and Huawei and moving 1.4% more smartphones than worldwide giant Apple. Perhaps most surprisingly is Samsung’s position in the list, which, with 7.9% of the market puts them at a lowly fifth, below Lenovo, Huawei and Apple. That’s a total of -49.9% year on year growth, which is simply appalling compared to the 150% growth for Xiaomi and the 99.7% gain for Apple and the 28.3% gain for Huawei. Lenovo, meanwhile, also have reason to be disappointed with a -14.3% loss of market share year on year. Samsung, China’s most famous smartphone maker, have been struggling across the globe, losing 5% of their market share as other companies surge to gain positions in an increasingly topsy-turvy market. That’s largely due to Samsung’s utterly incomprehensible decision to release 33 touchscreen devices last year, including four watches (and no successful ones) and 18 smartphones, most of which looked very similar indeed. Shoddy, low quality smartphones at the bottom end (like the Ace, Fame and S4 Mini) have been outshone by the likes of the Moto G and the high end of Samsung’s phones fail to live up to the quality of the likes of the HTC One, Sony Z3/Z3 Compact and iPhone 6/6 Plus. It’s a dismal situation for a company which has its fingers in almost every pie in town, but it does intend to do something about it. Samsung have indicated they intend to cut their lines by 30% (which is still about 10 phones too many, if you ask me) and begin building phones with greater quality, like the new Alpha series of devices. Still, with high prices and truly mediocre software, it’t not hard to see how a consumer minded, low cost smartphone company like Xiaomi could walk into Samsung’s house and start rearranging the furniture – it doesn’t belong to Samsung anymore.